Privacy notice
We collect what we need to deliver your eSIM, show your data usage and run the shop. We never sell personal data. You can see, correct or delete yours at any time.
Last updated 6 November 2026
Who is responsible
The company named in our terms of sale is the data controller for personal data collected through eSIMology. Contact: hello@esimology.com.
What we collect and why
| Data | Why | Lawful basis |
|---|---|---|
| Your email and name | To deliver your eSIM, send your receipt and help you | Contract |
| Your eSIM's details (ICCID, status, data used, expiry) | To show your usage, top up and handle refunds | Contract |
| Your order history | To show your orders, handle refunds and keep accounts | Contract; legal obligation (tax records) |
| Marketing emails | Travel tips and offers on our own plans: to buyers unless they opt out at checkout, to anyone else only if they confirmed a sign-up. Every email has a one-click unsubscribe | Legitimate interests (buyers); consent (sign-ups) |
| How the site is used (pages, clicks, device, approximate location, visitor ID) | To improve the shop and measure what works | Legitimate interests |
We don't sell or rent personal data.
Who we share it with
Only who we need to run the shop: our eSIM provider (to create your eSIM and read its usage; no name or address), Stripe (payments), Amazon Web Services (email), our hosting providers, Google Analytics, Microsoft Advertising and our own analytics service. Each processes data under a contract that protects it. Some process data outside the UK under UK-approved safeguards.
How long we keep it
Order records: 6 years (tax law). eSIM usage details: while your eSIM is active and 12 months after. Accounts: until you close them. Analytics: 14 months.
Your rights
You can ask to access, correct, delete or restrict your data, object to processing, or move it to another provider. Email hello@esimology.com. Every marketing email has a one-click unsubscribe. If you're unhappy, you can complain to the Information Commissioner's Office (ico.org.uk).